Before the days of the internet, ‘technology’ companies focused on building computers, servers, and software - how things have changed. Today it is impossible for a company to make, market, or market its product without relying on some form of technology.
In fact, I was at the local farmer’s market and many of the vendors were relying on chat apps, payment apps, and other tools to help manage their businesses. As such, I can say that every company is a technology company.
Think about it technology brought you to this article. But enough with the hyperbole; let’s look at how we got to this point, what it means for your business, and what you can do about it.